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برندشناسی - کوکاکولا و پپسی کولا – تاریخچه تقابل

برندشناسی

دانش در دسترس

کوکاکولا و پپسی کولا – تاریخچه تقابل

وب سایت Marketing Iran Talnet:
http://marketingirantalent.com


بیش از یک قرن، جنگ کوکاکولا سناریویی از استراتژی های مختلف بوده که برای کارشناسان بازاریابی مورد توجه بوده است. پپسی برندی است که دوبار دچار ورشکستگی شده و تلاش زیادی برای حفظ جایگاه خود نموده است؛ برخی تصمیمات مهم مانند توسعه سهم بازار در صنعت غذا و اتحاد با Frito Lay از جمله اقدامات این رقیب اصلی کوکاکولا بوده است.هر دو برند، تصویر ذهنی متفاوتی ایجاد نموده که در دنیا شناخته شده اند.

پپسی کولا بین سال های 1910 و 1930، دو بار ورشکستگی ار تجربه نمود امّا باز هم خود را در این رقابت نگه داشت در حالی که کُک (Coke) سهم بازار خود را حفظ نمود و افق های روشنی در برابر خود ایجاد کرد.

صاحبان هر دو برند تغییراتی اعمال کردند. در سال 1916، کولا بطری معرف خود را طراحی کرد، و رشد خود را حفظ کرده و وارد کشورهای جدیدی شد.

برای مطالعه کامل متن به بخش برندشناسی وب سایت Marketing Iran Talent مراجعه نمایید.

 


وب سایت Marketing Iran Talnet:
http://marketingirantalent.com
شنبه 15 اردیبهشت 1397 12:56 ب.ظ
Great post. I was checking constantly this blog and I'm inspired!
Very useful info specifically the final section :
) I handle such info a lot. I used to be seeking this certain info for a very long time.
Thanks and best of luck.
شنبه 1 مهر 1396 07:50 ق.ظ
Hi! Quick question that's entirely off topic. Do you know how to make your site mobile friendly?
My blog looks weird when browsing from my iphone. I'm trying to find a theme or plugin that might be able to
correct this problem. If you have any suggestions, please share.
Many thanks!
شنبه 18 شهریور 1396 03:14 ق.ظ
This website was... how do you say it? Relevant!!
Finally I've found something which helped
me. Appreciate it!
یکشنبه 12 شهریور 1396 01:28 ب.ظ
Definitely believe that which you said. Your favorite justification seemed to be on the web the
simplest thing to be aware of. I say to you, I certainly get annoyed while people think about worries that they plainly don't
know about. You managed to hit the nail upon the top and
defined out the whole thing without having side-effects
, people can take a signal. Will probably be back to get more.

Thanks
یکشنبه 12 شهریور 1396 06:11 ق.ظ
Hello! I could have sworn I've been to your blog before
but after browsing through a few of the posts I realized it's new to me.
Anyways, I'm certainly delighted I found it and I'll be bookmarking
it and checking back frequently!
یکشنبه 12 شهریور 1396 05:55 ق.ظ
I must thank you for the efforts you have put in penning
this website. I am hoping to check out the same high-grade content from you later on as well.
In fact, your creative writing abilities has
encouraged me to get my very own blog now ;)
یکشنبه 12 شهریور 1396 03:53 ق.ظ
each time i used to read smaller posts that also
clear their motive, and that is also happening with this paragraph which I am reading
at this time.
یکشنبه 12 شهریور 1396 03:48 ق.ظ
If you wish for to get much from this paragraph then you have to apply such strategies to your won webpage.
یکشنبه 12 شهریور 1396 03:47 ق.ظ
constantly i used to read smaller articles that also clear
their motive, and that is also happening with this piece
of writing which I am reading at this time.
یکشنبه 15 مرداد 1396 10:08 ب.ظ
Very nice post. I just stumbled upon your weblog and wished to say that I have really enjoyed surfing around your blog posts.
In any case I'll be subscribing to your feed and I
hope you write again soon!
چهارشنبه 11 مرداد 1396 01:27 ب.ظ
Its such as you learn my mind! You seem to understand so much approximately this, such as
you wrote the e-book in it or something. I think that you simply can do with a few
percent to force the message home a little bit, however
other than that, this is fantastic blog.
An excellent read. I'll certainly be back.
سه شنبه 10 مرداد 1396 12:08 ب.ظ
Hi there, I desire to subscribe for this weblog to obtain newest updates, thus where can i do it please help.
سه شنبه 10 مرداد 1396 09:59 ق.ظ
Excellent beat ! I would like to apprentice whilst you amend
your web site, how could i subscribe for a weblog website?
The account aided me a applicable deal. I were a little bit familiar of this
your broadcast offered brilliant clear idea
یکشنبه 8 مرداد 1396 12:49 ق.ظ
Hello just wanted to give you a brief heads up and let you know a few of the images aren't loading correctly.
I'm not sure why but I think its a linking issue.

I've tried it in two different web browsers and both show the same results.
یکشنبه 8 مرداد 1396 12:20 ق.ظ
Aw, this was an extremely good post. Spending
some time and actual effort to make a very good
article… but what can I say… I hesitate a lot and never seem to get
nearly anything done.
یکشنبه 8 مرداد 1396 12:17 ق.ظ
Definitely believe that which you stated. Your favorite justification seemed to be on the net
the simplest thing to be aware of. I say to you, I certainly get annoyed while people think about worries that
they just do not know about. You managed to hit the nail upon the top as well
as defined out the whole thing without having side effect , people can take a signal.

Will likely be back to get more. Thanks
شنبه 7 مرداد 1396 10:19 ب.ظ
It's perfect time to make some plans for the future and
it's time to be happy. I have read this post and if I could I want to suggest
you some interesting things or advice. Maybe you could write next
articles referring to this article. I wish to read more things about it!
شنبه 7 مرداد 1396 10:12 ب.ظ
Yes! Finally something about ankle an foot pain.
شنبه 7 مرداد 1396 09:46 ب.ظ
An outstanding share! I have just forwarded this onto a friend who had been conducting a little homework on this.
And he actually ordered me breakfast simply because I stumbled upon it for him...
lol. So allow me to reword this.... Thanks for the meal!!

But yeah, thanks for spending some time to talk about this subject here on your web page.
شنبه 7 مرداد 1396 09:41 ب.ظ
Howdy, I do believe your website might be having browser
compatibility problems. When I take a look at your website in Safari, it
looks fine however, if opening in Internet Explorer, it's got some overlapping issues.
I just wanted to provide you with a quick heads up! Besides that, wonderful blog!
شنبه 7 مرداد 1396 09:05 ب.ظ
Hello There. I found your blog using msn. This is a very well written article.

I will make sure to bookmark it and come back to read more of your useful info.
Thanks for the post. I'll certainly comeback.
شنبه 31 تیر 1396 08:44 ق.ظ
I'm extremely pleased to uncover this site. I wanted to thank
you for ones time just for this wonderful read!! I definitely enjoyed every bit
of it and I have you book marked to check out new information on your website.
شنبه 31 تیر 1396 05:55 ق.ظ
Please let me know if you're looking for a writer for
your site. You have some really great articles and I think I would be a
good asset. If you ever want to take some of the load off, I'd absolutely love to write
some articles for your blog in exchange for a link back to mine.
Please blast me an email if interested. Many thanks!
شنبه 31 تیر 1396 03:15 ق.ظ
I do consider all of the concepts you have introduced for your post.
They are very convincing and can certainly work. Nonetheless, the posts are too
quick for beginners. May you please lengthen them a
bit from subsequent time? Thanks for the post.
جمعه 30 تیر 1396 07:54 ب.ظ
Hi! I've been reading your site for a while now
and finally got the courage to go ahead and give you a shout out from Porter
Texas! Just wanted to mention keep up the good job!
پنجشنبه 29 تیر 1396 06:43 ق.ظ
Howdy are using Wordpress for your blog platform?
I'm new to the blog world but I'm trying to get started and create my own. Do you
need any html coding expertise to make your own blog?
Any help would be really appreciated!
پنجشنبه 29 تیر 1396 02:19 ق.ظ
Amazing blog! Do you have any suggestions for aspiring writers?
I'm planning to start my own site soon but I'm a little lost on everything.
Would you recommend starting with a free platform like Wordpress or go for a paid option?
There are so many options out there that I'm completely confused ..
Any tips? Cheers!
پنجشنبه 29 تیر 1396 01:07 ق.ظ
Excellent post! We are linking to this particularly great article on our site.

Keep up the great writing.
پنجشنبه 29 تیر 1396 12:56 ق.ظ
It's difficult to find knowledgeable people in this particular topic, but you sound like you know what you're
talking about! Thanks
چهارشنبه 28 تیر 1396 10:11 ب.ظ
If some one needs to be updated with hottest technologies
after that he must be pay a visit this website
and be up to date everyday.
 
لبخندناراحتچشمک
نیشخندبغلسوال
قلبخجالتزبان
ماچتعجبعصبانی
عینکشیطانگریه
خندهقهقههخداحافظ
سبزقهرهورا
دستگلتفکر
comment fab icon
comment fab icon
برندشناسی
دانش در دسترس
گروه طراحی قالب من
درباره وبلاگ


برندشناسی را با ما تجربه نمایید.

مدیر وبلاگ : Marketing Iran Talent
نویسندگان
وب سایت Marketing Iran Talnet:


بیش از یک قرن، جنگ کوکاکولا سناریویی از استراتژی های مختلف بوده که برای کارشناسان بازاریابی مورد توجه بوده است. پپسی برندی است که دوبار دچار ورشکستگی شده و تلاش زیادی برای حفظ جایگاه خود نموده است؛ برخی تصمیمات مهم مانند توسعه سهم بازار در صنعت غذا و اتحاد با Frito Lay از جمله اقدامات این رقیب اصلی کوکاکولا بوده است.هر دو برند، تصویر ذهنی متفاوتی ایجاد نموده که در دنیا شناخته شده اند.

پپسی کولا بین سال های 1910 و 1930، دو بار ورشکستگی ار تجربه نمود امّا باز هم خود را در این رقابت نگه داشت در حالی که کُک (Coke) سهم بازار خود را حفظ نمود و افق های روشنی در برابر خود ایجاد کرد.

صاحبان هر دو برند تغییراتی اعمال کردند. در سال 1916، کولا بطری معرف خود را طراحی کرد، و رشد خود را حفظ کرده و وارد کشورهای جدیدی شد.

برای مطالعه کامل متن به بخش برندشناسی وب سایت Marketing Iran Talent مراجعه نمایید.

 


وب سایت Marketing Iran Talnet:




نوع مطلب :
برچسب ها : تاریخچه تقابل کوکاکولا و پپسی کولا، برندشناسی، برند شناسی، کوکاکولا، پپسی کولا، برندسازی،
لینک های مرتبط :
Marketing Iran Talent
شنبه 15 خرداد 1395
شنبه 15 اردیبهشت 1397 12:56 ب.ظ
Great post. I was checking constantly this blog and I'm inspired!
Very useful info specifically the final section :
) I handle such info a lot. I used to be seeking this certain info for a very long time.
Thanks and best of luck.
شنبه 1 مهر 1396 07:50 ق.ظ
Hi! Quick question that's entirely off topic. Do you know how to make your site mobile friendly?
My blog looks weird when browsing from my iphone. I'm trying to find a theme or plugin that might be able to
correct this problem. If you have any suggestions, please share.
Many thanks!
شنبه 18 شهریور 1396 03:14 ق.ظ
This website was... how do you say it? Relevant!!
Finally I've found something which helped
me. Appreciate it!
یکشنبه 12 شهریور 1396 01:28 ب.ظ
Definitely believe that which you said. Your favorite justification seemed to be on the web the
simplest thing to be aware of. I say to you, I certainly get annoyed while people think about worries that they plainly don't
know about. You managed to hit the nail upon the top and
defined out the whole thing without having side-effects
, people can take a signal. Will probably be back to get more.

Thanks
یکشنبه 12 شهریور 1396 06:11 ق.ظ
Hello! I could have sworn I've been to your blog before
but after browsing through a few of the posts I realized it's new to me.
Anyways, I'm certainly delighted I found it and I'll be bookmarking
it and checking back frequently!
یکشنبه 12 شهریور 1396 05:55 ق.ظ
I must thank you for the efforts you have put in penning
this website. I am hoping to check out the same high-grade content from you later on as well.
In fact, your creative writing abilities has
encouraged me to get my very own blog now ;)
یکشنبه 12 شهریور 1396 03:53 ق.ظ
each time i used to read smaller posts that also
clear their motive, and that is also happening with this paragraph which I am reading
at this time.
یکشنبه 12 شهریور 1396 03:48 ق.ظ
If you wish for to get much from this paragraph then you have to apply such strategies to your won webpage.
یکشنبه 12 شهریور 1396 03:47 ق.ظ
constantly i used to read smaller articles that also clear
their motive, and that is also happening with this piece
of writing which I am reading at this time.
یکشنبه 15 مرداد 1396 10:08 ب.ظ
Very nice post. I just stumbled upon your weblog and wished to say that I have really enjoyed surfing around your blog posts.
In any case I'll be subscribing to your feed and I
hope you write again soon!
چهارشنبه 11 مرداد 1396 01:27 ب.ظ
Its such as you learn my mind! You seem to understand so much approximately this, such as
you wrote the e-book in it or something. I think that you simply can do with a few
percent to force the message home a little bit, however
other than that, this is fantastic blog.
An excellent read. I'll certainly be back.
سه شنبه 10 مرداد 1396 12:08 ب.ظ
Hi there, I desire to subscribe for this weblog to obtain newest updates, thus where can i do it please help.
سه شنبه 10 مرداد 1396 09:59 ق.ظ
Excellent beat ! I would like to apprentice whilst you amend
your web site, how could i subscribe for a weblog website?
The account aided me a applicable deal. I were a little bit familiar of this
your broadcast offered brilliant clear idea
یکشنبه 8 مرداد 1396 12:49 ق.ظ
Hello just wanted to give you a brief heads up and let you know a few of the images aren't loading correctly.
I'm not sure why but I think its a linking issue.

I've tried it in two different web browsers and both show the same results.
یکشنبه 8 مرداد 1396 12:20 ق.ظ
Aw, this was an extremely good post. Spending
some time and actual effort to make a very good
article… but what can I say… I hesitate a lot and never seem to get
nearly anything done.
یکشنبه 8 مرداد 1396 12:17 ق.ظ
Definitely believe that which you stated. Your favorite justification seemed to be on the net
the simplest thing to be aware of. I say to you, I certainly get annoyed while people think about worries that
they just do not know about. You managed to hit the nail upon the top as well
as defined out the whole thing without having side effect , people can take a signal.

Will likely be back to get more. Thanks
شنبه 7 مرداد 1396 10:19 ب.ظ
It's perfect time to make some plans for the future and
it's time to be happy. I have read this post and if I could I want to suggest
you some interesting things or advice. Maybe you could write next
articles referring to this article. I wish to read more things about it!
شنبه 7 مرداد 1396 10:12 ب.ظ
Yes! Finally something about ankle an foot pain.
شنبه 7 مرداد 1396 09:46 ب.ظ
An outstanding share! I have just forwarded this onto a friend who had been conducting a little homework on this.
And he actually ordered me breakfast simply because I stumbled upon it for him...
lol. So allow me to reword this.... Thanks for the meal!!

But yeah, thanks for spending some time to talk about this subject here on your web page.
شنبه 7 مرداد 1396 09:41 ب.ظ
Howdy, I do believe your website might be having browser
compatibility problems. When I take a look at your website in Safari, it
looks fine however, if opening in Internet Explorer, it's got some overlapping issues.
I just wanted to provide you with a quick heads up! Besides that, wonderful blog!
شنبه 7 مرداد 1396 09:05 ب.ظ
Hello There. I found your blog using msn. This is a very well written article.

I will make sure to bookmark it and come back to read more of your useful info.
Thanks for the post. I'll certainly comeback.
شنبه 31 تیر 1396 08:44 ق.ظ
I'm extremely pleased to uncover this site. I wanted to thank
you for ones time just for this wonderful read!! I definitely enjoyed every bit
of it and I have you book marked to check out new information on your website.
شنبه 31 تیر 1396 05:55 ق.ظ
Please let me know if you're looking for a writer for
your site. You have some really great articles and I think I would be a
good asset. If you ever want to take some of the load off, I'd absolutely love to write
some articles for your blog in exchange for a link back to mine.
Please blast me an email if interested. Many thanks!
شنبه 31 تیر 1396 03:15 ق.ظ
I do consider all of the concepts you have introduced for your post.
They are very convincing and can certainly work. Nonetheless, the posts are too
quick for beginners. May you please lengthen them a
bit from subsequent time? Thanks for the post.
جمعه 30 تیر 1396 07:54 ب.ظ
Hi! I've been reading your site for a while now
and finally got the courage to go ahead and give you a shout out from Porter
Texas! Just wanted to mention keep up the good job!
پنجشنبه 29 تیر 1396 06:43 ق.ظ
Howdy are using Wordpress for your blog platform?
I'm new to the blog world but I'm trying to get started and create my own. Do you
need any html coding expertise to make your own blog?
Any help would be really appreciated!
پنجشنبه 29 تیر 1396 02:19 ق.ظ
Amazing blog! Do you have any suggestions for aspiring writers?
I'm planning to start my own site soon but I'm a little lost on everything.
Would you recommend starting with a free platform like Wordpress or go for a paid option?
There are so many options out there that I'm completely confused ..
Any tips? Cheers!
پنجشنبه 29 تیر 1396 01:07 ق.ظ
Excellent post! We are linking to this particularly great article on our site.

Keep up the great writing.
پنجشنبه 29 تیر 1396 12:56 ق.ظ
It's difficult to find knowledgeable people in this particular topic, but you sound like you know what you're
talking about! Thanks
چهارشنبه 28 تیر 1396 10:11 ب.ظ
If some one needs to be updated with hottest technologies
after that he must be pay a visit this website
and be up to date everyday.
 
لبخندناراحتچشمک
نیشخندبغلسوال
قلبخجالتزبان
ماچتعجبعصبانی
عینکشیطانگریه
خندهقهقههخداحافظ
سبزقهرهورا
دستگلتفکر


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